Maximize ROI with Real-Time Arena Advertising Analytics

Go Beyond Visibility—Measure Performance That Drives Growth

Great advertising doesn’t just reach people. It drives action. With NAMG’s real-time analytics platform, your arena advertising campaigns become strategic, measurable, and continually optimized.

Access up-to-the-minute data from over 800 Canadian venues to see how your campaign is really performing.

Powerful Analytics Capabilities: Insight into Every Viewer Interaction

Our real-time analytics provide advertisers with deep, actionable insights across multiple performance metrics:

Impressions and Visibility Metrics

Accurately measuring ad impressions is critical. Our analytics track exactly how many times your digital ads are displayed and viewed, providing a clear picture of overall visibility and reach. Advertisers understand precisely how much exposure their brand achieves at every arena and sports facility.

Audience Dwell Time Analysis

Audience dwell time—the amount of time viewers spend actively engaged with digital advertising—is a critical indicator of campaign effectiveness. Our analytics clearly measure dwell times, helping advertisers understand which ads resonate best, hold audience attention longest, and prompt deeper engagement.

QR Code Interactions and Direct Engagement

Interactive QR codes embedded in Our digital arena ads offer powerful direct-response opportunities. Our analytics track precisely how many viewers scan these codes, providing advertisers immediate insight into audience interaction, interest, and real-time response. This capability allows advertisers to clearly measure direct engagement and conversions tied to their digital arena campaigns.

Strategic Adjustments: Use Data to Improve Live Campaigns

You’re not locked in. NAMG’s dashboard empowers real-time content shifts based on performance:

• Push promotions during peak crowd moments
• Swap content by region, sport, or demographics
• Highlight seasonal offers or event-based specials

Proven Results: Successful Analytics-Driven Campaigns with NAMG

Advertisers using NAMG’s real-time analytics consistently report measurable improvements in campaign performance and ROI. Here are specific examples demonstrating the power of NAMG’s analytics-driven adjustments:

Increased QR-Code Engagement During Major Events

In a recent national hockey tournament, an advertiser initially saw moderate QR-code interactions during game intermissions. NAMG’s analytics identified certain intermissions where viewer engagement peaked significantly.

Adjusting ad content timing based on these analytics insights resulted in a doubling of QR-code scans, dramatically boosting direct response and driving measurable online and in-store sales increases.

Enhanced Visibility and Improved Audience Attention

NAMG analytics recently helped a major Canadian retailer significantly increase visibility and viewer dwell time. Analytics data identified which creative messaging resonated most strongly in specific regional arenas.

By adjusting content based on these insights, viewer dwell times increased by over 40%, enhancing brand recall and driving substantial growth in local brand awareness and sales.

One Dashboard, Full Control: Real-Time Insights at Your Fingertips

Our intuitive analytics platform allows you to:

• Compare venue results across markets
• A/B test creatives for different demographics
• Optimize [programmatic] content distribution with precision

Comprehensive Support from NAMG’s Expert Analytics Team

Our analytics services don’t stop at data provision. Advertisers benefit directly from NAMG’s dedicated analytics and campaign management teams, who provide expert guidance and support throughout each campaign:

• Proactive campaign optimization: Our analytics team actively recommends strategic content and timing adjustments based on real-time data, ensuring advertisers consistently achieve maximum impact.
• Detailed reporting and performance reviews: Regular, comprehensive analytics reports clearly demonstrate campaign results, insights, and actionable recommendations for continuous improvement.
• Tailored campaign strategies: Our experts utilize deep analytics insights to craft highly customized, data-driven advertising strategies uniquely tailored to each advertiser’s market and objectives.

Full-Service Advertising Meets Full-Funnel Optimization

• Digital indoor ad deployment
• Graphic design for performance-focused creative
• Expert analytics consultation
• Printing and installation services for any static crossover

Advertising without analytics is guesswork.Take control of your brand visibility and campaign ROI with NAMG’s real-time tools.

Contact us today to start your data-optimized arena advertising strategy.