Everything You Need to Plan an Arena Advertising Campaign
National Arena Marketing Group (NAMG) is one of Canada's largest arena advertising networks, helping businesses, agencies, and media buyers connect with communities through advertising in sports facilities across the country.
Whether you're planning a local campaign or a multi-province advertising strategy, our Media Kit provides an overview of the advertising opportunities, markets, and services available through our nationwide network. It is designed to help you understand how arena advertising works, explore available media formats, and begin planning a campaign that aligns with your business goals.
Download the NAMG Media Kit to discover how community-based advertising can help your brand build lasting visibility where Canadians gather to play, compete, and connect.
About NAMG
For more than 25 years, NAMG has helped advertisers connect with local communities through arena advertising and sports facility marketing.
Working with an extensive network of arenas and recreation facilities across Canada, we provide businesses with a single point of contact for planning and managing campaigns ranging from individual community placements to large-scale provincial and national initiatives.
Our team works closely with advertisers, agencies, and marketing professionals to recommend the right locations, advertising formats, and campaign strategies based on each organization's objectives.
Whether you're launching your first arena advertising campaign or expanding into new markets, NAMG simplifies the process from planning through execution.
National Arena Network
NAMG provides access to one of Canada's largest networks of community arenas and sports facilities.
Our network spans multiple provinces and includes facilities that host:
- Youth hockey and recreational leagues
- Figure skating programs
- Community sports organizations
- Local tournaments
- Public skating sessions
- Recreation programs
- Community events
This broad network allows advertisers to build campaigns that range from a single community arena to coordinated multi-city and national advertising programs.
With one experienced partner managing your campaign, expanding into new markets becomes simple and efficient.
Available Advertising Formats
NAMG offers a variety of advertising opportunities designed to help businesses build consistent visibility throughout community sports facilities.
Available media formats include:
Rink Board Advertising
Keep your brand visible throughout practices, games, tournaments, and recreational programming with one of the most recognized advertising formats inside community arenas.
Digital Signage
Display timely messaging that can be updated throughout your campaign while maintaining consistent branding across participating facilities.
Wall Signage
Reach visitors as they move throughout arenas by placing your brand in high-traffic areas beyond the ice surface.
Ice Resurfacer Wraps
Transform arena equipment into mobile advertising that remains visible throughout every ice resurfacing cycle.
Specialty Branding & Activations
Create memorable experiences through customized branding opportunities designed to align with your marketing objectives and facility environments.
Audience Demographics
Community sports facilities attract audiences that return regularly throughout the year, making arena advertising an effective way to build long-term brand recognition.
Typical visitors include:
- Families
- Youth athletes
- Adult recreational participants
- Coaches and volunteers
- Tournament attendees
- Spectators
- Community organizations
Because these audiences visit arenas repeatedly, businesses benefit from ongoing visibility that supports familiarity and reinforces brand awareness over time.
For a more detailed overview of arena audiences, download our Audience Demographics Report.
Provincial Coverage
NAMG helps advertisers reach communities across Canada through campaigns that can be tailored to local, regional, or national objectives.
Our network includes opportunities throughout:
- Ontario
- Alberta
- British Columbia
Whether your business is targeting one city or expanding across multiple provinces, our team can recommend markets that align with your campaign goals while providing a single point of contact for planning and coordination.
Campaign Planning Process
Planning an arena advertising campaign is straightforward with NAMG.
1. Discuss Your Goals
Our team learns about your business, target audience, preferred markets, and campaign objectives.
2. Select Your Markets
Choose individual arenas, multiple cities, or province-wide advertising opportunities based on your marketing strategy.
3. Choose Advertising Formats
We'll recommend advertising solutions that best support your campaign goals, budget, and desired audience reach.
4. Prepare Your Creative
If needed, our media services team can assist with professional graphic design to ensure your advertising is optimized for arena environments.
5. Launch Your Campaign
Once production and installation are complete, your advertising campaign begins across your selected facilities.
Frequently Asked Questions
Downloadable Resources
Planning your campaign is easier with the right information.
Download these helpful resources to explore advertising opportunities across Canada's arena network:
- NAMG Media Kit (PDF) – Overview of advertising formats, services, and campaign options.
- Arena Audience Report (PDF) – Learn more about the audiences who visit Canadian sports facilities.
- Arena Network Overview – Explore NAMG's network of participating arenas and recreation centres.
- Advertising Inventory Summary – Review available media formats and advertising opportunities.
These resources are designed to help advertisers evaluate markets, compare advertising options, and begin planning successful campaigns.
Request a Custom Advertising Proposal
Every business has unique goals, target audiences, and market priorities. Whether you're interested in advertising in a single community arena or developing a multi-city campaign across Canada, NAMG can help you build a strategy that fits your objectives.
Contact our team to discuss your campaign, explore available inventory, and receive a customized advertising proposal tailored to your business.