NAMG’s Direct Access: Revolutionizing DOOH Advertising

Understanding DOOH Platforms

At NAMG, we’re passionate about helping brands connect with audiences in meaningful, high-impact ways. Digital Out-of-Home (DOOH) advertising is reshaping how businesses engage consumers in today’s fast-paced, digital world. Solutions like digital signage systems let us deliver eye-catching, real-time digital content to capture their attention.

If you’re looking to boost your brand’s visibility, understanding DOOH is essential. And with our Direct Access DOOH model, we provide the control, precision, and premium inventory your campaigns need to stand out in Canada’s competitive advertising landscape.

What is DOOH advertising?

DOOH advertising uses digital tools like billboards, elevator screens, arena signage, and transit displays to share your brand’s message. We harness these platforms to reach audiences in high-traffic, high-dwell environments.

Here’s why DOOH stands out:

• Targeted Reach: We place ads in busy areas like streets and arenas to hit the right audience.
• Broad Visibility: Our solutions ensure your brand reaches diverse viewers.
• Dynamic Content: We let you adapt messages quickly to align with trends or events.

The Limitations of Open DOOH Exchanges

While DOOH offers incredible potential, open exchanges, where ad space is auctioned in real time, come with challenges. These platforms often lack transparency, giving you little control over where your ads appear, when they run, or who sees them.

The risks of open exchanges:

• Low-quality placements that dilute campaign effectiveness.
• Unpredictable bidding wars that inflate costs.
• Missed opportunities for local resonance and precision targeting.

For brands seeking clarity, consistency, and control, this approach often misses the mark. That’s why we built our Direct Access model to eliminate the guesswork.

Direct Access DOOH: Precision and Impact

Open exchanges often miss the mark for brands seeking precision and local connection. That’s why we created our Direct Access model to redefine how DOOH works.

At NAMG, we’ve eliminated the guesswork of open exchanges. Through exclusive partnerships with over 800 Canadian arenas and sports complexes across 250+ municipalities, we secure guaranteed ad placements at fixed rates. This gives you full transparency and control over your campaigns.

Here’s what our Direct Access model delivers:

• Precise Placements: Your ads appear in the exact venues, times, and locations you choose.
• Exclusivity: Your ad might be the only one shown in a time slot, maximizing recall.
• Cost Efficiency: No third-party fees or bidding wars—just straightforward pricing.

Canadian DOOH Advantage: Our Unique Value

Extensive Network and Media Solutions

As Canada’s largest sports advertising network, we offer a range of media solutions tailored to your needs:

• Rink board advertising
• Wall signage
• Static and digital indoor displays

We also provide services like graphic design and installation to ensure your ads are high-quality and resonate with local audiences. At NAMG, we craft campaigns that make an impact.

By working directly with venue owners, we cut out intermediaries, lowering costs and ensuring your ads stand alone without competing brands. Our direct-to-venue approach offers:

• Transparency: Clear pricing and placement details upfront.
• Local Resonance: Ads that connect with family-friendly, community-focused audiences.
• High Engagement: Venues with long visitor dwell times amplify your ad’s impact.

The Future of DOOH: Controlled, High-Impact Advertising

Our Direct Access model redefines DOOH by prioritizing control, transparency, and audience connection. Unlike open exchanges, which suffer from inconsistent placements and rising costs, at NAMG, we guarantee premium placements in Canada’s top venues. This shift toward direct access reflects the industry’s demand for precision and measurable results. Brands leveraging NAMG’s model benefit from creative flexibility, transparent pricing, and dedicated support, ensuring campaigns resonate with local communities and drive measurable outcomes.

Transform Your DOOH Campaigns with NAMG

Ready to take your DOOH campaigns to the next level? Partner with us at NAMG to secure exclusive, high-impact placements in Canada’s top venues. We’ll help you connect with your audience, boost engagement, and maximize ROI with transparent pricing and local expertise. Contact us today to transform your brand’s visibility!